To reduce the reliance on Chinese mobiles companiees in the Indian telecom market, Mukesh Ambanis, Chairman of Reliance Industries Ltd, is now raising Rs. Is planning to take over the telecom market by launching smartphones at a low price of Rs 4, thousands crore.
Reliance Jio aims to produce more than 100 million cheap smartphones that work on the Android platform. Reliance's plan could hit companies like Chinese company Xiaomi Corp hard. Along with Reliance, Airtel is also partnering with domestic mobile companies to launch smartphones.
These users are the biggest potential for Reliance's new device. If Reliance can attract them, the market share of Chinese phone makers like Xiaomi could be washed away. Geo has the opportunity to target more than half a billion Indians, said a telecom industry expert.
Meanwhile, Reliance's rival Airtel is also planning to launch both locked and unlocked smartphones with domestic manufacturers. Locked device currency is scarce in India. These devices come with a tariff plan and a monthly payment option. The currency of such phones is more in western countries.
The country will produce an estimated 165 million smartphones by the end of March, and the same number of basic feature phones. The production cost of one-fifth of smartphones is Rs. Less than 7,000. Reliance's rival Airtel is also in talks with Suthanik Assemblers
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